Virtual reality

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Samsung and Philips Revolutionize XR Devices

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In a major push towards dominating the global digital signage market, tech giants Samsung and Philips have introduced cutting-edge technologies set to revolutionize the augmented reality (AR) landscape. Samsung Display is spearheading the development of LED on silicon (LEDoS) for an array of AR devices, while Philips is making strides in direct view LED (dvLED) technologies. These innovations promise to enhance picture clarity, form factors, and power usage, opening new possibilities for various industry verticals.

Samsung’s LEDoS Displays: Paving the Way for Advanced AR Devices

Led by Gong Min Kim, Vice President and Head of Technology Strategy Team, Samsung Display is making remarkable progress in its LEDoS technology. The latest generation of microdisplay technology, featured in the Apple Vision Pro, utilizes LEDoS optical materials to boost screen resolutions up to an impressive 3,000 pixels per inch (PPI). The shift to LEDoS materials signifies an improvement over the previously expected microOLED displays, ensuring even more precise resolutions and enhanced visual experiences for AR enthusiasts.

The development of LEDoS LEDs, which measure less than five to ten micrometres (μm), presents a promising breakthrough. However, creating smaller LEDs remains a challenge, with silicon wafer technologies acting as a significant obstacle. Kim highlights that LEDs differ significantly from lamps, resulting in less-than-optimal performance for 10 – 20 μm LEDs. Despite this, the potential of LEDoS to address past display technology issues makes it a promising candidate for future AR devices, especially considering their proximity to the user’s eye.

Philips’ dvLED Technologies: Redefining Display Excellence

Philips is equally committed to elevating the digital signage experience with its direct view LED (dvLED) technologies. Recently, the company appointed Marco Priebe as its Key Account and Business Development Manager for the German, Austrian, and Swiss (DACH) markets. This strategic move signals Philips’ intent to scale up sales and production of dvLED displays, a game-changing innovation that eliminates the need for traditional LED panels.

dvLEDs boast significant advantages over conventional displays, offering enhanced color, brightness, depth, contrast, and other performance metrics. Manufacturers can seamlessly customize the size and shape of dvLED arrays, making them ideal for various applications, including video walls. Moreover, these technologies demonstrate substantially reduced power consumption, aligning with sustainability goals and offering energy-efficient solutions to various industries like education, entertainment, retail, venues, and transport.

The Future of XR Devices and Digital Signage Technologies

As Samsung and Philips continue to lead the charge in advancing LED technologies, the future of XR devices and digital signage appears promising. The widespread adoption of LEDoS displays in AR devices opens the door to immersive experiences, bringing users closer to reality than ever before. With resolutions reaching up to 3,000 PPI, users can expect unparalleled picture quality, vivid colors, and stunning visuals.

On the other hand, Philips’ dvLED technologies provide businesses with powerful tools to enhance their marketing and communication strategies. From vibrant video walls in retail stores to dynamic displays in entertainment venues, the possibilities are limitless. Not only do dvLEDs elevate visual experiences, but their eco-friendly features contribute to a greener, more sustainable future.

In conclusion, Samsung and Philips have embarked on transformative journeys in the digital signage market, offering LEDoS and dvLED technologies that redefine the boundaries of visual excellence. As these innovations continue to evolve, the prospects for XR devices and digital signage technologies seem incredibly bright. The competition between these tech giants will undoubtedly fuel further advancements, benefiting consumers and industries alike.