The new TZG Otočac app reveals through customized reality what Fortica used to look like

The Fortica fortress, a Renaissance building built in 1619, is the only remnant of the Renaissance around the town of Otočac. This rare building, which is also one of only a few regular triangular towers in Europe, is a remarkably interesting tourist destination, although today there are only remains in its place. Fortica was a … Read more

VR HOTELO: The new dimension of hotel sales – a futuristic up-selling and cross-selling platform

Do you think that paper brochures at the hotel reception do not achieve sales results? Do your employees spend a lot of time explaining to guests the beauty of the surrounding destinations and what the hotel offers? Do you want to increase the sale of additional hotel content to your guests?       Meet the futuristic … Read more

The implementation of XR in the interpretation of cultural heritage is one of the topics of the new conference in Otočac     

    The Ministry of Culture and Media of the Republic of Croatia and the Ministry of Tourism and Sports of the Republic of Croatia, together with their associated partners, are supporting the second edition of the conference “Intangible Heritage as Development Potential”.       This year’s edition of the conference “Intangible heritage as a development … Read more

A blend of tradition and technology: Augmented reality is part of the new interactive display of the Knin Fortress

Have you ever wondered what stories we would discover if ancient buildings could speak? Among such buildings, born storytellers, is certainly the Knin Fortress. It represents an important topoi of our national history, it was the home of Croatian kings, and today it serves as a living backdrop for the daily life of the citizens … Read more

Lecture about VR and XR in tourism was held at EFZG

Yesterday, at the Faculty of Economics and Business, University of Zagreb, Prilika Group held a 2 hour long lecture about extended reality (XR) and its potential use in tourism. Main theme of the lecture was the touristic potential of extended reality  (+1 VR example). Lecture was held by Bruno Ćutić and Ante Fumić of Prilika … Read more

Revolutionizing XR: Eye and Hand Tracking Trends 2023

In the ever-evolving realm of Extended Reality (XR), eye and hand tracking trends are steering the course towards more immersive and intuitive interfaces. As the XR market accelerates towards a value of approximately $354.09 billion by 2023, innovation in user experience becomes paramount. This article delves into the captivating world of eye and hand tracking, … Read more

AI and VR’s Synergetic Power are Enhancing Reality

Artificial Intelligence (AI) and Virtual Reality (VR) are no longer distant buzzwords confined to the tech realm; they have transcended their individual domains to create a powerful partnership that is reshaping industries and human experiences. This fusion of AI and VR, often referred to as Extended Reality (XR), is proving to be more than just … Read more

Unity’s VisionOS Beta Program Brings Spatial Computing

Unity, the renowned creator of the world’s leading real-time 3D content creation system, has recently introduced its VisionOS beta program. This exciting development grants Unity developers access to Unity PolySpatial, a tool that allows them to build spatial computing experiences that merge digital content with the physical world. Through this beta program, developers can craft … Read more

Holoride XR Gaming: Pioneering Immersive Entertainment

The automotive industry is undergoing a revolutionary transformation, driven by the integration of virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) solutions. Among the trailblazers in this space is Holoride, a German automotive entertainment firm that is redefining in-car experiences with its innovative XR gaming platform. By leveraging cutting-edge technology and collaborative partnerships, Holoride is reshaping … Read more