In a groundbreaking move that combines cutting-edge technology and the allure of one of the world’s most vibrant destinations, Abu Dhabi has launched virtual reality tours of Yas Island using Roblox technology. This initiative is a testament to Abu Dhabi’s commitment to innovation, bringing its treasures to a global audience without them ever having to leave their homes.
Embarking on a Virtual Adventure
Virtual travelers from across the globe can now embark on an adventure through the wonders of Yas Island, all thanks to a pioneering collaboration involving the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Aldar, Miral, twofour54, and Ethara (formerly Abu Dhabi Motorsports Management and Flash Entertainment). This digital journey, made possible through Roblox, allows users to explore Yas Island’s attractions, from racing cars to riding rollercoasters and visiting some of Abu Dhabi’s most prized cultural landmarks.
A World of Possibilities
The virtual Yas Island experience was crafted by Super League and is accessible through the Yas Island Tycoon – Roblox platform. Users’ digital avatars can traverse a 25-square-kilometer virtual site, offering a social and engaging world filled with immersive environments, interactive experiences, and games. From exploring key landmarks like SeaWorld Yas Island, Abu Dhabi, to taking a spin at Yas Marina Circuit, there’s something for everyone in this gamified experience.
Building the Dream
As players progress through this virtual destination, they can participate in theme park rides, race cars across Yas Island, and even construct virtual homes. Customizable avatars and surprise awards add to the excitement, ensuring each player’s adventure is unique.
This digital journey is not static; it will continually evolve with new partnerships, collaborations, and experiences. Saeed Al Fazari, Strategic Affairs Executive Director at DCT Abu Dhabi, emphasized, “This immersive adventure in the virtual realm is the latest example of Abu Dhabi’s commitment to utilizing innovation and creativity to reach ever wider audiences.”
Miral’s Commitment to Transformation
Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral, underlined the importance of staying relevant in the digital landscape. “The launch of Yas Island’s digital experience is an exciting step in Miral’s commitment to digital transformation, harnessing advanced technology to deliver highly personalized and memorable experiences.”
Rashed Al Omaira, Chief Commercial Officer at Aldar Development, highlighted the global potential of this virtual experience. “The virtual Yas Island experience unlocks new opportunities for a global audience to explore the island as a world-class destination to live, visit, and work.”
Mark Whitehead, CEO of twofour54, spoke of the demand for content that tells Abu Dhabi’s inspiring story. “The opportunity to explore one of the emirate’s most vibrant destinations using a highly interactive platform is a perfect way to meet this demand.”
Ethara’s Unique Approach
Saif Rashid Al Noaimi, CEO of Ethara, emphasized their vision to deliver unique experiences. “The virtual Yas Island experience is in line with both our vision at Ethara and Yas Island’s to highlight itself as a global creative hub and leading entertainment destination.”
Abu Dhabi’s foray into virtual reality tours on Roblox is a testament to its commitment to innovation, creativity, and reaching a global audience. Through this virtual journey, anyone, anywhere in the world, can explore the wonders of Yas Island, from thrilling theme park rides to immersive cultural experiences. As this digital adventure continually evolves, it showcases Abu Dhabi’s dedication to using technology to share its treasures with the world, inspiring curiosity and excitement about everything the UAE capital has to offer. Whether you’re racing cars or visiting iconic landmarks, the virtual Yas Island experience is an exciting step into the future of tourism and entertainment.