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Apple Acquires AR Headset Startup Mira

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In a recent development, tech giant Apple has made a significant move in the augmented reality (AR) space by acquiring Los Angeles-based startup Mira. The acquisition, confirmed by Apple after a private Instagram post from Mira’s CEO Ben Taft, indicates the company’s intent to strengthen its position in the emerging field of spatial computing. Mira is known for producing AR headsets not only for various companies but also for the US military.

The news of Apple’s acquisition comes hot on the heels of the company’s announcement of its latest offering, the Vision Pro. This high-end mixed reality headset, priced at $3,499, is positioned as a groundbreaking spatial computing platform. With this acquisition, Apple aims to bolster its capabilities in AR hardware and software, potentially expanding its range of immersive experiences for users.

Mira, which had previously raised approximately $17 million in funding, gained attention due to its partnerships with notable entities such as the US military and Nintendo World. The company’s headsets have been employed by the US Air Force and Navy under contracts valued at $702,351 and for displaying essential information to military pilots and personnel.

One prominent collaboration involves Mira’s work with Nintendo World, where the startup’s headsets are utilized in the popular Mario Kart ride. These headsets seamlessly integrate virtual characters and items from the game, enhancing the overall experience for visitors. By leveraging Mira’s expertise, Apple may potentially explore synergies with its existing gaming initiatives or even pave the way for unique gaming experiences on its future spatial computing platforms.

Jony Ive, the former design chief of Apple, was reportedly involved with Mira as an advisor during a certain period. This connection suggests that Apple’s interest in Mira may have been influenced by Ive’s insights and experience in product design. While the details of the acquisition remain undisclosed, it can be speculated that Apple’s acquisition of Mira would allow it to leverage the startup’s technology and talent pool to further enhance its own AR and spatial computing endeavors.

As part of the acquisition, Apple has brought onboard approximately 11 employees from Mira, according to Taft’s Instagram post. This move indicates Apple’s intent to tap into Mira’s talent and integrate their expertise into its own AR development teams. With Mira’s employees joining the ranks of Apple, the company strengthens its capabilities in both hardware and software, bolstering its long-term vision in the AR domain.

Apple’s acquisition of Mira aligns with its ongoing strategy of acquiring smaller technology companies to complement its existing product lineup. Although the company remains tight-lipped about its future plans, it is clear that Apple aims to revolutionize the way users interact with technology by embracing spatial computing and AR. By combining its vast resources and expertise with Mira’s technology, Apple is poised to introduce innovative AR and spatial computing solutions that could shape the future of immersive experiences across various sectors, including entertainment, gaming, and even military applications.

In conclusion, Apple’s acquisition of AR headset startup Mira signifies a significant step forward in the company’s journey towards revolutionizing spatial computing. With this strategic move, Apple aims to expand its presence in the AR market, leverage Mira’s technology and talent pool, and introduce immersive experiences that will captivate users across diverse industries. As Apple continues to drive innovation in the tech world, the future of spatial computing is set to unfold in exciting and unexpected ways.