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Apple Expands Vision Pro Pre-Orders to New Markets

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In an exciting development for tech enthusiasts, Apple launched pre-orders for its highly anticipated Vision Pro in several Asian countries two weeks ago. Today marks the beginning of shipments to these early adopters. Simultaneously, Apple has opened pre-orders for Vision Pro in additional regions, with delivery expected to commence in mid-July.

Starting last week, Apple has made Vision Pro available for pre-order in Australia, Canada, France, Germany, and the United Kingdom. Customers in these countries can expect their orders to be delivered starting July 12th.


Introducing Apple Vision Pro: Apple's first spatial computer - Apple (CA)


In conjunction with this launch, Apple has also disclosed the local pricing for the Vision Pro. The 256 GB variant is priced at $5,999 AUD in Australia, $4,999 CAD in Canada, €3,999 EUR in Europe, and £3,499 GBP in the United Kingdom.

Apple has tailored the Vision Pro experience for its international markets by including region-specific apps and features. In China, the Vision Pro will feature popular applications like DingTalk, Douyin VR Live, Migu Video, Taobao, Tencent Video, and Weibo. Japanese users will have access to apps such as Yahoo! JAPAN, LIFULL HOME’S, U-NEXT, and Nikkei. In Singapore, the device will support Singtel CAST, StarHub TV+, and mewatch.

Additionally, in the UK, users can look forward to apps like MUBI and Soul Spire, while French customers will have access to Canal+, Foxar, OQEE, and SeLoger. German users will benefit from BILD, OTTO, and ZDF, and Canadian users will get Classix and Sportsnet. In Australia, the Vision Pro will feature the Domain app.

This expanded app support is part of Apple’s strategy to cater to the diverse needs of its global user base.


Introducing Apple Vision Pro: Apple's first spatial computer - Apple (CA)


The international launch of Vision Pro follows reports from March that indicated Apple’s plans to enter the mainland China market, among other regions. By doing so, Apple significantly extends its reach beyond its competitor Meta, which faces restrictions in operating its apps and services within China.

Earlier this year, discussions between Meta and Chinese tech giant Tencent reportedly reached an impasse. These talks might have facilitated the entry of Meta’s hardware into the Chinese market, which is known for its strict regulatory environment. Apple’s successful navigation of these challenges underscores its strategic acumen and positions it advantageously in a key global market.

With these launches, Apple is poised to strengthen its presence and influence in the global tech landscape, offering consumers around the world a chance to experience the cutting-edge capabilities of the Vision Pro.