Virtual reality

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The Park Playground Expands to Second VR Venue

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The Park Playground, a leading provider of location-based entertainment (LBE) immersive experiences, is set to captivate audiences with the opening of its second brand-new, state-of-the-art immersive virtual reality entertainment venue in Birmingham. This exciting expansion marks a significant milestone for The Park Playground, as it continues to grow in both visitors and revenue.

Since its establishment in 2018, The Park Playground has experienced remarkable success, doubling its topline revenue in 2022. Moreover, the company has witnessed a substantial increase in visitor numbers, with over 20,000 people welcomed at its venues worldwide in the first quarter of this year alone. With this positive momentum, The Park Playground is pushing forward to establish its presence in the UK market.

The newly unveiled venue in Birmingham is the second of three planned company-owned locations in the UK, complementing its future franchised venues. Offering a range of unique and competitive VR experiences suitable for individuals aged 7 and above, The Park Playground aims to cater to a diverse audience.

The company’s commitment to inclusivity and accessibility is evident in its approach to developing immersive experiences. Recognizing that location-based entertainment VR is often a person’s first introduction to virtual reality, The Park Playground designs its games with consideration for various groups of people, including corporate teams, groups of friends, and families. This ensures that every visitor can enjoy the interactive and engaging adventures provided by The Park Playground.

With a presence in 13 owned and franchised venues across four countries, The Park Playground has been making waves in the location-based entertainment industry. In a significant move, the company recently expanded into the APAC market by opening a venue in Brisbane, Australia. This expansion underscores The Park Playground’s commitment to growing its footprint and leading the way in inclusive entertainment experiences.

The Park Playground’s investment in the UK market is a testament to the growing interest in virtual reality technology and the rising demand for immersive social experiences beyond the realm of home entertainment. By opening its new venue in Birmingham’s vibrant Brindley Place, The Park Playground aims to connect people of all ages with the incredible possibilities of VR and introduce them to the emerging world of the Metaverse.

Among the array of thrilling experiences available at the Birmingham venue, visitors will have the opportunity to engage in NANOCLASH FOCUS, a cutting-edge, eSports-inspired VR battle experience. Developed in collaboration with HTC and Triangle Factory, NANOCLASH FOCUS allows two opposing teams to compete on independent fields simultaneously. This groundbreaking experience also highlights The Park Playground’s foray into artificial intelligence (AI), as the company utilized AI technology during the development phase to enhance workflow efficiency.

The Park Playground’s expansion in Birmingham promises to be a landmark moment for both the company and VR enthusiasts across the UK. The venue will provide an immersive and exhilarating escape for individuals and groups seeking adventure and entertainment. By bringing together advanced VR technology, competitive gaming experiences, and a dedication to inclusivity, The Park Playground is revolutionizing location-based entertainment and paving the way for an exciting future of immersive entertainment experiences.

As The Park Playground continues to double its revenue and expand its portfolio, the opening of its new venue in Birmingham sets the stage for an unforgettable journey into the world of virtual reality. Whether you’re a corporate team, a group of friends, or a family seeking a memorable outing, The Park Playground promises to deliver captivating experiences that leave a lasting impression on visitors of all ages. Prepare to step into a realm of endless possibilities and embark on an extraordinary adventure at The Park Playground’s immersive VR venue in Birmingham.