Along with other popular "virtual worlds" such as The Sandbox, it is definitely worth noting Decentraland, where the most popular brands in the world open their virtual locations or stores. If you don't yet know what Decentraland is and what it represents for the virtual reality world, check out our short introductory article.
Do you know which brands were among the first to decide to take the first steps towards virtual reality? Let's take a look together, and later we'll find out why.
Samsung is a name that is very well known to all of us for its diverse range of mobile devices. It is not surprising that this tech giant is one of the first to open its virtual store inside Decentraland – the so-called Samsung 837X.
It consists of three main areas – connectivity theater, sustainability forest and customization stage. Despite the chirpy names, visitors were able to win interesting limited edition prizes at the very beginning. Also, this is one of the most popular locations within Decentraland.
The footwear brand, which is very well known to everyone, also opened a location within Decentraland in 2021. In fact, Nike acquired a company called RTFKT (Artifact), which is a digital fashion brand that has gained great name and popularity in the NFT community.
By purchasing RTFKT, Nike has intellectual property of CloneX avatars. Furthermore, RTFKT has already launched various collectors' items within Decentraland.
Coca-Cola has also launched its NTF collection in Decentraland. A large virtual party was thrown and the NFTs in question were sold at auction, and visitors and fans had a chance to win a variety of virtual gifts, including NTFs
4. 2019 Dolce . All Rights Reserved.
As one of the world's largest and most famous fashion brands, Dolce & Gabbana is one of the many famous names mentioned at this year's Metaverse Fashion Week.
They released 20 new NFTs and some fashion items were publicly displayed inside the virtual store.
Atari is a name very well known to all older gamers, and they stand out in making original arcade video games and gaming consoles. Therefore, it is not surprising that one of the most attractive locations within Decentraland is atari casino.
Many games and tournaments can be played there. Players use free gaming chips that can even earn real cash prizes, and therefore Atari is considered one of the best brands within Decentraland.
6. Starbucks & Domino's
Although Starbucks (a brand that is known for selling coffee) and Domino's (one of the most famous pizzerias in America) are brands that are (so far) not available in Croatia, both have opened their own virtual stores within Decentraland, which only shows how powerful and important this platform is for companies that deal with something that at first glance has nothing to do with virtual worlds.
What's crazy is that it's possible to order an actual Domino pizza while you're inside a virtual store, and the payment is made with Ethereum or MANOM, which is the currency of payment within Decentraland.
What is the purpose of virtual stores in Decentraland?
Although the vision behind virtual stores is currently somewhat vague, looking into the near future we can see that securing your space in Decentraland is an extremely important strategic move for most of today's brands and companies.
Just as NTFs have had a huge increase in popularity and divided opinions because they were (and still may be) misunderstood, we can observe Decentraland in a similar way.
By providing a virtual space within which perhaps large masses of people will spend their time, brands can expand and empower their impact by ads, throwing away entertainment, and selling items that are only available in the virtual world. But in a similar way to how you can order Domino pizza in the real world directly from Decentraland, it's very possible that companies will increasingly start connecting and mixing the real world with the virtual.
In fact, it is impossible to predict whether the vision of virtual worlds like Decentraland will ever come to life in the way it was conceived, but the success of virtual and augmented reality points to an undiscovered gold mine in which modern companies have already begun to invest heavily and keep in mind. What if a popular singer decides to hold an exclusive concert inside the stage in Decentraland? Will the value of the virtual map be justified then? Only the future will show.