Virtual reality

Your connection between real and virtual world

Hexa Teams Up with Amazon to Revolutionize Retail


Budi posrednik između stvarnog i virtualnog – podijeli članak:

In today’s rapidly evolving retail landscape, staying ahead of the competition requires innovative approaches to engage customers and enhance their shopping experience. Enter Hexa, a pioneering 3D visualization platform that leverages artificial intelligence (AI) to create digital twins, enabling immersive retail experiences at scale. With its recent partnership with Amazon, Hexa is set to revolutionize the way selling partners showcase their products on the e-commerce giant’s platform.

Hexa’s collaboration with Amazon introduces a new initiative that empowers selling partners to access Hexa’s proprietary immersive operating system. By incorporating cutting-edge technologies such as 3D images, immersive 360 viewing, virtual try-on capabilities, and augmented reality (AR) content, selling partners can now elevate their Amazon product pages to new heights of engagement and interactivity.

The synergy between Hexa and Amazon Web Services (AWS) spatial computing team, along with the imaging teams, has resulted in the development of a unique workflow. This workflow enables Amazon selling partners, regardless of their experience level with 3D or AR, to bridge the gap between 2D and 3D seamlessly. The ultimate goal is to provide customers with an optimal user experience that not only captivates but also increases conversion rates.

Gavin Goodvach, Hexa’s Vice President of Partnerships, emphasizes the significance of this collaboration, stating, “Working with Amazon has opened up a whole new distribution channel for our partners.” The integration of Hexa’s proprietary content delivery network (CDN) with Amazon’s global network of customers empowers brands to distribute 3D experiences and deliver immersive shopping experiences on an unprecedented scale.

The workflow designed by Hexa allows Amazon selling partners to effortlessly upload their Amazon Standard Identification Number (ASIN) into Hexa’s content management system (CMS). Utilizing the power of AI, the system automatically converts as little as one image into a high-fidelity 3D model with AR compatibility. This user-friendly approach ensures that even those with minimal experience in 3D or AR can harness the benefits of Hexa’s technology.

Jonathan Clark, Hexa’s CTO, further highlights the advancements made in their 3D tech stack. In addition to 3D reconstruction, selling partners can now render high-definition marketing materials, including packshots and lifestyle images, directly from their 3D digital twins. This is made possible through the utilization of AWS Thinkbox render infrastructure and its advanced capabilities.

With the ability to create, manage, distribute, and analyze high-fidelity 3D models, 360-degree viewing, and AR experiences at scale, Hexa has established itself as an industry leader since its founding in 2018. The company’s mission to build the world’s most powerful 3D tech stack is now being realized through strategic partnerships like the one with Amazon.

This collaboration opens up exciting opportunities for Amazon selling partners who seek to differentiate themselves in a crowded marketplace. By harnessing Hexa’s technology, they can provide customers with immersive and engaging experiences, enhancing their understanding of products before making a purchase. Through the combination of 3D models, 360-degree viewing, and AR capabilities, consumers can virtually try on products, visualize them in their own environments, and gain a deeper appreciation for their features and benefits.

The implications of Hexa’s partnership with Amazon extend far beyond individual selling partners. As the e-commerce landscape continues to evolve, this collaboration serves as a testament to the importance of embracing cutting-edge technologies to enhance customer experiences and drive business growth. By leveraging the power of AI, 3D visualization, and AR, Hexa and Amazon are at the forefront of transforming online retail into an immersive and interactive journey.

Hexa’s collaboration with Amazon represents a significant leap forward in revolutionizing the retail experience. Through the integration of immersive 3D technology, selling partners can now captivate customers, boost conversions, and differentiate themselves in an increasingly competitive marketplace. With Hexa’s mission to build the world’s most powerful 3D tech stack and Amazon’s global reach, this partnership has the potential to reshape the future of online retailing, creating a more engaging and interactive shopping environment for customers worldwide.