Virtual reality

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National Geographic and Verizon bring sharks to life with AR

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Sharks have long held a mysterious allure, captivating our imaginations and instilling a mix of fear and fascination. Now, thanks to a groundbreaking collaboration between National Geographic and Verizon, viewers can embark on an unforgettable journey into the depths of the ocean with a mesmerizing augmented reality (AR) experience. Get ready to experience the apex predators like never before!

Verizon’s launch of the augmented reality experience coincides with the highly anticipated annual event, SHARKFEST. Lasting until August 1, this cutting-edge technology allows fans to explore the underwater realm from the safety of a virtual shark cage. By tuning into channel 941 on their Fios set-top box and scanning the on-screen QR code using their mobile devices, users can immerse themselves in the enthralling world of sharks.

Christen Harris, the Senior Vice President of Platform Distribution Sales at Disney Entertainment, expressed gratitude for the collaboration, stating, “Creating interactive moments with technology like AR gives fans unique access to our unrivaled programming like SHARKFEST.” This partnership demonstrates the commitment to push the boundaries of storytelling and engage audiences in innovative ways.

Kris Soumas, the Head of Consumer Content Partnerships for Verizon Consumer Group, highlighted the goal of delivering next-generation entertainment experiences. “By offering customers engaging and immersive content, we provide them with experiences they likely haven’t encountered before,” Soumas explained. This collaboration with National Geographic enables customers to interact with extraordinary content and dive into the world of sharks firsthand.

National Geographic’s SHARKFEST is a celebration of these magnificent creatures, offering 72 hours of thrilling programming across multiple channels, including National Geographic, Nat Geo WILD, Nat Geo Mundo, Disney+, Hulu, and ESPN2. Breaking the mold of traditional shark programming, SHARKFEST combines cutting-edge technology with industry-leading experts to provide viewers with an unparalleled experience.

With over 22 hours of original programming and more than 50 hours of enhanced content, SHARKFEST delves deep into the captivating science, power, and beauty of sharks. By exploring various locations worldwide, such as Cape Cod, Florida, Hawaii, and even international spots like Australia, the Bahamas, and South Africa, viewers embark on a global underwater adventure.

What sets SHARKFEST apart is its dedication to showcasing sharks without the distraction of celebrities. This allows viewers to fully immerse themselves in the unpredictable psyche of these incredible creatures. From explosive encounters to hair-raising moments, SHARKFEST provides an unprecedented insight into the world of sharks.

Through the augmented reality experience brought to life by National Geographic and Verizon, viewers can experience the thrill of being up-close and personal with these apex predators. By blending technology and the natural world, this AR experience adds an extra layer of excitement and engagement to the already captivating programming.

So, whether you are a lifelong shark enthusiast or a curious explorer, dive into the deep and unlock the secrets of the ocean with National Geographic and Verizon’s immersive augmented reality experience. Experience the power, beauty, and science of sharks like never before, and discover why SHARKFEST offers an adventure that one week alone simply cannot provide.

As the countdown to August 1 approaches, be sure not to miss this groundbreaking AR experience. Tune in, scan the QR code, and let National Geographic and Verizon transport you into the awe-inspiring world of sharks. Get ready to embark on an unforgettable journey that will leave you in awe of these majestic creatures that roam our planet’s oceans.

In collaboration with Verizon, National Geographic’s SHARKFEST and its augmented reality experience are revolutionizing how we engage with wildlife, storytelling, and technology. The deep sea is calling—will you answer its invitation?