In our fast-evolving world of electric mobility, meeting the increasing demands for efficient and accessible charging infrastructure is paramount. Research indicates that by 2030, we will require up to 6.8 million public charging points to achieve the European Union’s ambitious goal of reducing CO2 emissions from passenger cars by 55% Audi, however, is already ahead of the game, offering its customers a premium e-charging experience in key cities across Germany.
As we transition towards an electric future, the need for robust charging infrastructure has become undeniable. The surge in electric vehicle (EV) adoption necessitates readily available charging options to quell range anxiety – a common concern among EV drivers fearing their batteries might run out while on the road.
Audi has been proactive in addressing these concerns by establishing premium e-charging hubs in strategic locations, particularly within urban areas. These hubs provide electric car users not only an alternative to home charging stations but also a solution to their range anxiety.
Introducing the AR App
In a collaborative effort, Vodafone and Audi have unveiled an interactive augmented reality (AR) app designed to elevate the customer experience at Audi’s Nuremberg location. This app promises to redefine the way customers interact with charging stations and the services they offer.
Audi’s charging hub in Nuremberg is already known for its premium offerings, featuring multiple workstations, a bookable meeting room, a terrace, and a lounge area for customer relaxation. It goes beyond just charging, offering snacks, hot drinks, and live information displays for its six charging points.
The Power of AR
Now, through their smartphones, customers can access vital information about the hub’s services, offers, and functions via the interactive AR app. Moreover, the app provides a virtual tour of the Audi charging hub, helping visitors navigate the site effortlessly.
The app’s capability to overlay additional digital information, enhancing the physical environment, is a standout feature. Using the phone’s camera and a three-dimensional scan of the surroundings, the app recognizes what the user is looking at, providing a ‘digital concierge’ experience.
5G Network: The Backbone of Innovation
The success of this AR app is made possible by the low-latency and reliability of Vodafone’s 5G network. With 5G technology, information can be transmitted seamlessly and in real-time, bridging the gap between the physical and digital realms.
The development of this groundbreaking AR app falls under the purview of Vodafone’s ‘XR Factory,’ located within Vodafone’s business customer division. Here, a dedicated AR/XR developer team collaborates with specialists from IT, business, and innovation, working across companies to bring innovative applications to life, harnessing the potential of 5G technology.
If the AR app proves successful in Nuremberg, Audi plans to roll it out to other locations, including Salzburg, Berlin, Munich, and Zurich. The ultimate goal is to transform charging time into quality time and provide guests with an unparalleled service experience.
Vodafone’s augmented reality app represents a significant leap in the realm of electric vehicle charging. By seamlessly blending the digital and physical worlds, it offers Audi customers a unique and immersive experience, easing their concerns about charging and range anxiety. As electric mobility continues to gain momentum, innovative solutions like this app are crucial in shaping a future where electric vehicle adoption is both convenient and luxurious. With Vodafone’s 5G network and Audi’s commitment to premium charging, the future of e-mobility is looking brighter than ever.