Virtual reality

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XREAL Unveils XREAL Spatial Display and XREAL Beam

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In a bold move to redefine the augmented reality (AR) landscape, Nreal has officially rebranded itself as XREAL, signaling its ambitious plans for global expansion. The company aims to solidify its position as a leader in the AR industry with groundbreaking technology and innovative products. XREAL has announced the introduction of XREAL Spatial Display, a revolutionary upgrade from its previous Air Casting mode featured on the Nreal Air glasses.

The key feature of XREAL Spatial Display is the implementation of 3DoF (three degrees of freedom) tracking, which represents a significant leap forward in the world of AR displays. Unlike conventional AR glasses that rely on head movements, XREAL’s Spatial Display anchors the virtual objects to the user’s body, resulting in a more immersive and seamless experience. This advancement promises to set a new standard for future displays, providing users with enhanced comfort and freedom of movement.

Initially, 3DoF tracking was limited to Android and MacOS users who installed XREAL’s Nebula AR software. However, XREAL is now aiming to make this technology universally accessible with the introduction of the XREAL Beam device. The XREAL Beam acts as an adaptor, enabling XREAL Spatial Display compatibility with gaming consoles, smartphones, and personal computers. XREAL also plans to expand Nebula compatibility to Windows and the Steam Deck, ensuring a wider user base can enjoy the benefits of this cutting-edge AR technology.

The rebranding to XREAL comes as a result of a legal dispute with Epic Games over the similarity between the ‘Nreal’ mark and Epic’s ‘Unreal’ trademark. To avoid any confusion and to establish a unique identity in the AR industry, the company decided to adopt the new brand name. Peng Jin, co-founder at XREAL, emphasized that the ‘X’ in XREAL reflects the company’s commitment to expanding reality and delivering cross-reality experiences, all while prioritizing customer value.

With the launch of the XREAL Beam device, XREAL aims to bring the Spatial Display and 3DoF functionality to a wide range of devices. Through both wireless and wired connections, users can now enjoy a Spatial Display experience of up to 201 inches on most smartphones, PCs, and gaming consoles. XREAL has also introduced two additional display modes to complement the Spatial Display experience.

The first mode, called “Smooth Follow,” enhances mirroring capabilities by utilizing sophisticated algorithms to stabilize the display even during small or sudden movements. This mode is particularly beneficial for users engaging with XREAL Air glasses during commutes. The second mode, known as “Sideview,” was initially introduced in Nebula for Android and allows users to shrink the display into a side window, reducing visual interference while walking or multitasking.

Peng Jin believes that Spatial Display technology represents a major leap forward in the AR industry, akin to the transformative impact of email on the internet. XREAL is determined to make 3DoF the standard visual experience for smart glasses, and they proudly anticipate being the first to offer this groundbreaking experience to users worldwide.

In addition to the XREAL Beam announcement, XREAL has unveiled plans to release a beta version of Nebula for Windows, bringing the multi-screen virtual desktop experience to Windows computers. Previously exclusive to MacOS users running M1/M2 Mac computers, Nebula allowed them to harness the power of three enormous virtual screens. XREAL also plans to release a version of Nebula for SteamOS, enabling Steam Deck users to seamlessly connect with XREAL Air and enjoy the benefits of Spatial Display technology.

Moreover, XREAL aims to increase the refresh rate of XREAL Air to 90Hz through a firmware update, improving the mirroring and 3DoF display experiences. Additionally, the company has plans to expand its presence on Amazon to Europe and the UK in Q3 of this year to meet the growing global demand for their products.

XREAL’s recent rebranding and the introduction of its game-changing Spatial Display technology and Beam device demonstrate the company’s commitment to pushing the boundaries of augmented reality. With a focus on enhancing user experiences and making AR accessible to a broader audience, XREAL is poised to revolutionize the way we interact with virtual content, ushering in a new era of immersive technology.