The world's largest retailer, Walmart, yesterday announced the news of the launch of its themed worlds at Roblox. Walmart Land and Walmart's Universe of Play will offer unique interactive experiences of Walmart shelf rows in the virtual world. Walmart Land will bring the best fashion items and entertainment to the community of more than 52 million daily users as Walmart's Universe of Play aims to become a major destination for virtual toys at Roblox.
William White, marketing director, sees Roblox as one of the fastest growing and largest platforms in the metaverse, and believes their customers spend a lot of time there. Therefore, they want to create new and innovative experiences that will intrigue them.
At Walmart Land, we can expect a virtual merchandise store where you can equip your avatar, a large panoramic wheel from which you can see the entire virtual world, and the ability to win various tokens and badges through games and competitions. Within Walmart Land, there are three great available experiences tailored to a new generation of customers:
- Electric Island – inspired by the world's largest music festivals with a variety of music content
- House of Style – virtual wardrobe with fashion content
- Electric Fest – motion-capture concerts led by famous artists such as Madison Beer, Kane Brown and YUNGBLUD
In Walmart's Universe of Play, players will be able to explore different worlds themed by toys. Among them are worlds like Jurassic World, Magix Mixies and Paw Patrol. They will also be able to participate in various challenges, discover hidden parts of the game, and earn tokens for various virtual goods.